We asked questions to the employees of different organizations to understand whether they understand the reason for the recent flourishing of Enterprise 2.0 activities.
- Large organizations which promote the usage of internal tools which are created on the lines of external social media tools don’t know the motive behind the organization’s investment in these tools. Hence, one point which comes out of this analysis is that communication program on the objectives has to be strengthened.
- Again, in case of IT services organization which has great needs for knowledge management and content management have maximum number of employees who are not in sync with the organization’s objective behind the implementation of Enterprise 2.0.
- Smaller companies seem to be adopted well and due to smaller size, the objectives are spread to the employees and the expectations from the new software is understood by the users and hence better viability of using these Enterprise 2.0 tools.
- In a product based company, there is greater acceptability. This is demonstrated by the fact that the employees use these tools on almost day to day basis and find the usage helpful in terms of increasingtheir professional knowledge.
- Most of the users prefer the usage of external tools rather than the internal tools which are developed in-house which are more or less the replica of the functionality of the external tools.
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